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Locations : Bhopal, Indore and Pune

SEO TRAINING BHOPAL

Search Basics

• outlines of search engines on the net
• how to search the web using search engines
• SERP basics
• google, yahoo and msn advanced search operators

Search Engine Optimisation

• introduction
• page rank
• ranking factors
• google page rank calculators
• google webmaster guidelines
• google penalties

On page SEO

• anatomy of a web page
• grouping/theming of web pages for better usability
• on page seo factors
  • key phrase density and location
  • title and meta data
  • header and footer text
  • image alt tags
  • link anchor text
  • on page javascript
  • onpage css
  • use of flash files
  • use of marquee
  • use of crawlable text area
  • graphic navigation
  • internal linking
• on page spam factors
  • hidden text
  • keyword stuffing in meta
  • data and alt tags
  • meta redirects
  • single pixel links
• url rewrite for seo (dynamic to static url conversion)
• using .htaccess or httpd.ini for seo
• using robots.txt

Off page SEO

• back links
• anchor text
• increasing link popularity
  • submission to directories
  • submission to local listings
  • forum posting
  • article submission
  • blog comments
  • link exchange techniques
  • 3 way linking
  • press release submission
  • rss feed submission

Keyword selection

• competition analysis
• keyword research using various tools (practical usage)
  • wordtracker
  • keyworddiscovery
  • digitalpoint tool
  • overture tool
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Total 2 months

• Theoretical
  45-50 Hours (weekly 3 days)
• Practical
  110 – 120 Hours (weekly 5 days)
• Live Project Experience
  35 – 40 Hours
• Price of the course
  Rs.24000/-

SEO TRAINING BHOPAL

                          

Nowadays, it’s more about quality than quantity. A link from the Los Angeles Times or New York Times to your site is worth more in Google juice than a link to a PR1 or PR2 link farm.

That is more fact than it is fiction.
Most people (”people” in this context refers to webmasters and internet marketers) look at search results for their competing keywords then proceed to check out the backlinks for the number one site and then scratch their heads and be like…”Now, how did that site get to the top of the SERP’s?”

They’re perplexed because the site in question may only have a few hundred links pointing to it compared to their own sites which have thousands of backlinks.

But if they looked closely, they would realize that that number one site has backlinks from more relevant or more trusted authority sites.

Backlinks are crucial in the SEO game and there’s a lot of ways to play the SEO game. You can either go for a large volume of links or go for trusted links.

The single biggest problem of going for a large volume of links as opposed to quality, is that it never ends and you will always be out there in the webmaster forums hunting for even more and more links.

The problem with that is, in the hunt for those backlinks, you will come across some unscrupulous dealers who will try to sell you links from non-trusted or artificial link farms.

If you go ahead and deal with such individuals, you might as well write an email to Matt Cutts (Google Engineer) and tell him, “Hey Matt, look at my site. I’m an SEO and am trying to artificially inflate my backlinks by buying thousands and thousands of links from crappy sites”.

The number one site (your competitor) meanwhile has acquired maybe two or three more “endorsements” from other quality sites. Backlinks that will help solidify it’s status as the number one site for their keyword (and yours, for that matter).

It’s a never ending trap. One too many SEO’s, webmasters and internet marketer’s seem to fall into and never get out of. So if you really want to get back in the real SEO game, think “quality” not “quantity”.

Himanshu Bala

+91 755 4230172

SEO Bhopal | SEO Provider Bhopal | SEO Training Bhopal | Low Cost SEO Bhopal | SEO Company Bhopal | Seo Service Bhopal