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Locations : Bhopal, Indore and Pune

SEO TRAINING BHOPAL

Search Basics

• outlines of search engines on the net
• how to search the web using search engines
• SERP basics
• google, yahoo and msn advanced search operators

Search Engine Optimisation

• introduction
• page rank
• ranking factors
• google page rank calculators
• google webmaster guidelines
• google penalties

On page SEO

• anatomy of a web page
• grouping/theming of web pages for better usability
• on page seo factors
  • key phrase density and location
  • title and meta data
  • header and footer text
  • image alt tags
  • link anchor text
  • on page javascript
  • onpage css
  • use of flash files
  • use of marquee
  • use of crawlable text area
  • graphic navigation
  • internal linking
• on page spam factors
  • hidden text
  • keyword stuffing in meta
  • data and alt tags
  • meta redirects
  • single pixel links
• url rewrite for seo (dynamic to static url conversion)
• using .htaccess or httpd.ini for seo
• using robots.txt

Off page SEO

• back links
• anchor text
• increasing link popularity
  • submission to directories
  • submission to local listings
  • forum posting
  • article submission
  • blog comments
  • link exchange techniques
  • 3 way linking
  • press release submission
  • rss feed submission

Keyword selection

• competition analysis
• keyword research using various tools (practical usage)
  • wordtracker
  • keyworddiscovery
  • digitalpoint tool
  • overture tool
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Total 2 months

• Theoretical
  45-50 Hours (weekly 3 days)
• Practical
  110 – 120 Hours (weekly 5 days)
• Live Project Experience
  35 – 40 Hours
• Price of the course
  Rs.24000/-

SEO TRAINING BHOPAL